Film Maker Vinay Gupta – Lies in his Entrepreneurship As a producer but A Story Teller As a Cinema Lover.

film maker vinay gupta

With over a dozen films releasing, Hindi Cinema is soon going to witness the very offbeat Vinay Gupta as a film maker with a vision of changing scenario in the industry. Vinay has a vision to become a parallel one-man film production factory of sorts in Bollywood, out to create a different kind of entertainment amidst assembly-line Hindi films.
Present scenario of the industry led an arty bunch that collectively captured imagination of the cerebral audience and have seen such a rush of offbeat talent. The emerging lot is defining.

Slowly but surely, the Bollywood new- wave is developing its new order. For the first time since the seventies, there is a dedicated focus on cinema off the beaten track. An enterprising bunch of filmmakers and actors have come to define the current movement.

producer vinay gupta

Conceptualised and released with due planning, their efforts are making money, too.

There is a difference from the art house movement of the past. In the seventies for instance, the thrust was on developing an indie cinema model as it has worked for offbeat cinema in the US. In the glamour-driven Hindi Cinema Market, that was bound to spell the death knell. A consolidated effort to regularly produce cinema beyond conventional ideas soon died down. By the eighties, producing non-mainstream fare became a rare option for our moneybags.

The current wave of offbeat cinema on the other hand has benefitted from the corporate influx into the Hindi film industry. Big banners have found a quick way to make small, neat profits in the urban multiplex market churning out such stuff.

The biggest benefit to have come out of the situation is the contribution of acting talent it brings in its wake.

­­­­Vinay Gupta wants to set up a model for mainstream entertainment that is removed from what normally defines the masala movie. The focus, he would tell you, is on strong scripts that entertain in an unusual way.  His upcoming film ‘Ishq Junoon – Heat is on’ is a benchmark with an idiom of being dark and intense yet an edgy Love Story with the twist within. The twist of this love story can easily be guessed by its motion poster and teaser. According to the producer always emphasis on a tangy twist which insists on giving to every script one deals with.  He wants to create a parallel industry of films which can focus on the type of films an arty bunch can see. He is more focussed on the intelligent cinema which has no restrictions.

Vinay doesn’t intend joining the 100-crore club “I want viewers to come to the theatre to watch a small film for the love of cinema, tight script and great performances. Riding hype and celebrating success on the basis of first weekend collections is not my thing,” he concludes.

The magic of Producer Vinay Gupta, though, lies in his entrepreneurship – as a producer but a story-teller as a cinema lover.

4 Responses to Film Maker Vinay Gupta – Lies in his Entrepreneurship As a producer but A Story Teller As a Cinema Lover.

  1. Deepa says:

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